‘Digital Transformation is a fundamental reality for businesses today. Organizations of all sizes realize that to delay digital transformation further is to risk obsolescence. And it is up to a company’s leadership team to commandeer this revolution while ensuring business continuity’ -Warren Buffet.
The chemistry between business and technology creates a covalent bond fusing the elements into one comprehensive compound that is essential as the fundamental building block for any business to grow exponentially.
Ever since the first man walked on earth, Technology has played an undeniable factor in his development. Right from the Palaeolithic era (stone ages), man has continuously developed; through the invention of basic tools which has made life easier for us even though we take it for granted today. It has cut through every sector of man’s well-being and has defined our civilization. This means, therefore, that Technology’s relationship with Business has created the advancement of the world we know, see and live in today.
Communication is an important part of the 10 key knowledge areas in project management and every project ought to be managed appropriately. This is evident in business to Business (B2B) and Business to Customer (B2C) communication. Studies show that businesses communicate easily and more efficiently with the use of the internet; a faster and cheaper way to communicate in business, thanks to the advancement in the Technology of Communication.
Digital Marketing is taking over traditional marketing channels like newspapers and televisions. The ability of Internet marketing tools to interact with targeted audiences in real-time is ’heaven’ to marketers of products and services. Engagement in any form is what your customers expect to receive when interacting with your brand or business and this is what Digital Marketing can achieve for you. At SolversBay we provide digital marketing service that gives you a real-time analysis of how customers interact with your brand. Equipped with strategies like Search Engine Marketing (SEM) -Social Media Marketing (SMM) -Content marketing- Email marketing- Online Advertising, etc. All thanks to the marriage between Technology & Business.
Secure Sensitive Information
Due to the availability and versatility of the internet, both business owners and customers fall prey to fraudsters when sharing their personal information online with devastating consequences. So, it is quite understandable why most traditional business traders hesitate to transition into the digital world. But we can also use technology to create secure environments for maintaining sensitive business or consumer information with the use of proper data diagnostics, analysis, cyber-security, and Blockchain Technology.
Reduce Operating Costs
We can use technology to reduce business costs; basic software investment enables the company to automate back-end organization functions, which includes digital record keeping, accounting, and payroll. Mobile modern features allow the office to run at an optimized rate. For example, field reps can use mobile apps to record their daily expenses as they incur them and have them sync automatically with accounting software back at the office, thereby reducing both cost and time factors. These options didn’t exist a few years ago.
Broaden the Customer Reach with Social Media Representation
Statistically, there are approximately 4.39 billion internet users and 3.48 billion social media users in the world in 2019. In Nigeria, we have over 110 million internet users, 55.5% penetration per population. Over 30 million Facebook users, 7 million Twitter users, 6.7 million Instagram users, 8 million YouTube users, and over 2.9 million LinkedIn users. These are numbers you cannot ignore and they are all available to businesses. SolversBay social-media marketing service will allow your business to build authentic online relationships and get the online audience constantly engaging with her content.
In conclusion, a business not driven towards the digital transformation age is equivalent to you figuratively carrying bundles of cash and flushing it down a sewer pipe, creating a sunk cost for the business owner. You don’t want this to be you and luckily for you, SolversBay got you covered. SolversBay provides the perfect integration of both business and technology in eliminating those additional costs and bringing Traction to your business.
“Information Technology and Business are becoming inextricably interwoven; I don’t think anybody can talk meaningfully about one without talking about the other” – Bill Gates.